Red Team
Coaching
Coach your clients to be effective leaders by
harnessing the power of critical thinking.
Super Early Bird Pricing Ends on December 12th.
5Modules
8hrs Live Module Sessions
6hrsPracticum Sessions
8Tools
23ICF CCE
Units
Critical thinking and problem solving are two of the most sought-after skills today, and corporations say they are among the hardest to find.
These days, too many leaders outsource their decision making. Rather than consult their own experience and employees, they hire expensive consultants to think for them – yet the answers they need almost always reside inside their own organizations.
Navigating our complex world represents a serious challenge for today’s leaders. To be successful, they must make good decisions quickly, and that requires effective critical thinking.
Now there is a way to help your clients challenge their assumptions, stress-test their strategies, and create resilient plans that are ready for whatever tomorrow brings.
INTRODUCING
Red Team
Coaching
with Bryce Hoffman
5Modules
8hrs Live Module Sessions
6hrs Practicum Sessions
8 Tools
23 ICF
CCE Units
Red Team Coaching is completely unlike any other coaching approach.
Red Team Coaching equips you with a systematic approach to help leaders make better decisions in complex environments. Originally developed by military and intelligence agencies and now adapted specifically for executive coaches, this methodology provides you with practical tools to enhance your coaching practice.
Refined through years of corporate application, these techniques enable you to guide your clients in strategic thinking, cultivating diverse perspectives, and implementing effective decision-making frameworks across their organizations.
Join Red Team Coaching to master these proven tools and become the coach leaders seek when they need to strengthen their critical thinking and strategic capabilities.
What you’ll gain through
Red Team Coaching
Expertise in critical thinking and a deep understanding of the threats to good decision making - so you can help clients identify and avoid them!
Strategies you can teach your clients to ensure every member of their team is heard in the decision-making process and all ideas are assessed objectively.
Mastery of a range of simple-yet-powerful techniques designed to help clients create resilient plans that are ready for whatever tomorrow brings.
Taught by
the Red Team Pioneer
Red Team Coaching will be delivered by
bestselling author and President of Red Team
Thinking, Bryce G. Hoffman.
Bryce Hoffman is a bestselling author, a top-rated leadership speaker, and an unconsultant – as well as the founder and president of Red Team Thinking. He was the first civilian to graduate from the U.S. Army’s Red Team Leader Course, and he is the author of both Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything and American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Bryce has lectured at the University of California's Haas School of Business, the National University of Singapore, and the U.S. Army War College.
As a Red Team Coach,
you’ll be equipped to help
your clients:
Interactive Learning
Format: Practice &
Demonstration Sessions
Practice each technique through structured practicums:
Watch expert coaches demonstrate Red Team techniques in action:
“Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world.”
Alan Mulally
Retired president and CEO of Ford Motor Company
and President of Boeing Commercial Airplanes
Who should participate in
Red Team Coaching?
Red Team Coaching is for coaches who:
Modules Overview:
This course includes five Live Module sessions, combining theory and coaching demonstrations, focused on eight different tools, four facilitated 1.5-hour Practicum sessions for implementation, and two 1-hour Office Hours for clarity on approaches and methodology.
Red Team Coaching Boot Camp
This session will discuss the origins of Red Team Thinking®️, the science and psychology behind this revolutionary methodology, and how coaches can use it to help their clients lead more effectively, make better decisions, and better navigate their complex world. In addition, coaches will learn two RTT techniques that they can start using right away to help their clients lead more productive meetings and make better strategic decisions.
Learning Outcomes:
Module 2
Overcoming Cognitive Biases & Groupthink
Overcoming Cognitive Biases & Groupthink
In this session, we’ll dive deeper into the cognitive biases and heuristics that skew our thinking in ways we are not aware of, discuss how these biases impact our decision making, and talk about how to overcome them. We will also discuss groupthink, satisficing and other impediments to good decision making in organizations. In the final part of the session coaches will witness a demo on how to use the tool in an individual coach-client setting, showing them how to introduce the tool to the client and navigate the conversation.
Learning Outcomes:
Session Description:
In this practicum, coaches will play Bias Bingo™ to deepen their understanding of cognitive biases, hone their identification skills and role-play working with their clients to make them aware of cognitive biases in their own thinking.
Learning Outcomes:
Tools:
How to Stress-test Assumptions
Session Description:
In the Q&A portion of the session, coaches will get a chance to clarify anything still unclear from the course. In the content part of the session, coaches will learn about the difference between facts and assumptions, and gain an understanding of how weak assumptions can undermine plans and strategies. They will learn how to identify stated and unstated assumptions, how to rank assumptions based on the risk they pose to the strategy or plan, and finally a powerful red teaming technique for identifying and challenging assumptions. Besides the Assumptions Challenge tool, coaches will also learn the Triple-filter method used for prioritizing red teaming analysis. The demonstration part will bring forward another highly experienced coach, trained in using the RTT tools, to demonstrate the applicability and integration of the tools into an individual coaching session.
Learning Outcomes:
Learning Outcomes:
Tools:
Learning Outcomes:
Module 4
Helping Clients Solve the Right Problem
Helping Clients Solve the Right Problem
Session Description:
In this session, you will learn about the need to understand problems before trying to solve them, how to help your clients do that, and the Cynefin Framework – a powerful model for understanding the nature of problems and how to solve them.
Learning Outcomes:
Session Description:
In this practicum, you will practice using Problem Restatement and using the Cynefin Framework.
Learning Outcomes:
Tools:
Module 5
Contemplating Failure to Ensure Success
Contemplating Failure to Ensure Success
In this session, you will learn why plans fail and how to use a tool called the Pre-Mortem Analysis to help clients identify potential causes of failure before they happen so that they can ensure their plans succeed.
Learning Outcomes:
Session Description:
In this session, you will be given a sample scenario involving a hypothetical client and practice using Pre-Mortem Analysis to help that client figure out potential pitfalls and avoid them.
Learning Outcomes:
Tools:
Learning Outcomes:
“Red Teaming is a vital way for leaders to get the honest answers and alternative perspectives they need to plan better, and make their strategies succeed.”
Marshall Goldsmith
Ranked #1 Executive Coach in the World
and New York Times #1 Bestseller
Here’s What Coaches
Are Saying
This course definitely equipped me with the Swiss army knife that was missing in my coaching toolkit, and will add tremendous value to my coaching engagements!
Aparna Arvind
Executive Coach and Leadership Consultant
Using these tools, I've seen breakthrough discoveries and insights with my clients that have led to an unexpected but profound difference in their actions.
Louise Taylor Green
Coach & Former CEO of HRPA
What I love is the way Bryce coached us while we're doing practice sessions. They were very compassionate with our mistakes and they make it easy for us to contribute, to speak up, and not be concerned with whatever we are saying - is right or wrong.
Theodosia Southern
Executive Coach for the Center for Executive Leadership
LIVE
Exclusive Bonus:
Limited to First 50 Enrollments
Six Strategic Questions
Implementation Workshop
with Bryce Hoffman
Take your Red Team Coaching skills to the next level with an exclusive live workshop designed to deepen your mastery of one of our most powerful tools.
In this intensive 60-minute session, you'll:
• Watch Bryce demonstrate the Six Strategic Questions Tool in real-world scenarios.
• Practice implementing the tool in real-time with direct feedback.
• Learn advanced applications for various client situations.
• Receive specific guidance on integrating the tool into your coaching practice.
Only 50 spots available for this exclusive workshop. Secure your bonus by enrolling in Red Team Coaching today!
Red Team Coaching
Pricing
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ore than 90% of attendees said they would recommend the Red Team Coaching course to a friend. We are confident that you will receive outstanding value too. That is why we are willing to provide you with a 30-Day Money-Back Guarantee from your purchase date.
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If your question isn’t answered in the list below, please feel free to email us at support@coaching.com
Red Team Coaching is a foundational course that equips coaches with a dynamic set of tools rooted in methodologies from military and intelligence agencies, refined for the boardroom. These tools enhance clients’ critical thinking, decision-making, and leadership skills. The techniques taught in Red Team Coaching encourage distributed decision-making, foster diversity of thought, and help clients uncover unseen threats and opportunities within their businesses.
This course is ideal for coaches who:
The Red Team Coaching Bundle includes Level 1 (Red Team Coaching) and Level 2 (Bronze Certification), providing a comprehensive learning experience with 48 hours of live instruction and access to 14 specialized tools. Building on the critical thinking and decision-making skills of Level 1, Level 2 offers advanced techniques like Argument Dissection™, Toyota’s Five Whys, and Influencer Engineering™, enabling coaches to tackle complex decision-making barriers.
Benefits of the Bundle:
Red Team Coaching stands out by employing military-grade, intelligence-based techniques proven in the commercial world. Coaches gain tools that help clients challenge assumptions, make unbiased decisions, and see diverse perspectives.
Each tool is:
Red Team Coaching helps coaches stand out by offering a unique toolkit designed to create adaptive, effective leaders who can navigate today’s complex challenges. Bronze Certification deepens this impact, providing additional tools to guide clients in addressing and overcoming advanced decision-making obstacles, making the coach invaluable to clients seeking strategic insights.
Yes, absolutely! All* of the sessions will be recorded and uploaded to the exclusive Learning Center within 48 hours of the session.
*Exceptions to this are the Practicum sessions, which due to technical limitations can’t be recorded.
For the Red Team Coaching course, expect to invest around 4-5 hours per week on module weeks, for a total of 23 hours in the period from January 14 to March 4, 2025.
For Bronze Certification, which follows after, expect to invest 5-6 hours per week on module week, for a total of 32.5 hours in the period from April 7 to May 29, 2025.
The Practicum sessions are structured to blend theoretical learning with practical application, providing a comprehensive and interactive experience. At the beginning of the course, you will be asked to select and join one of the Practicum Groups, depending on which time suits you the most. As part of your first Practicum session, you will be randomly broken into Learning Groups of 4 based on your coaching experience. This will be your pod for the rest of the course.
Prior to each session, you will receive an activity guide with an agenda – starting with an introduction covering the theoretical background of the framework in focus, followed by planned exercises, and concluding with a plenary session for sharing insights and reflections.
The Practicum Facilitator will guide the session to ensure everyone has the opportunity to voice their questions, share their experiences, and receive feedback.
To graduate from Red Team Coaching, you must:
Upon successfully completing the Red Team Coaching, and if continuing to the next level, to graduate from Red Team Coaching Bronze Certification, you must:
In both courses, the multiple-choice Final Assessment consists of two parts – knowledge, which is designed to test your grasp of the core concepts of Red Team Coaching or Bronze Certification, and understanding, which is designed to assess your ability to integrate Red Team Coaching or Bronze Certification concepts into your coaching practice.
The assessment will be made available in the last week of the course, but you can retake the assessment as many times as you need in order to achieve that score.
Graduates who fulfill the graduation requirements of the Red Team Coaching will be awarded the Red Team Practitioner designation, and graduates of Red Team Coaching Bronze Certification, will be awarded the Bronze Certified Red Team Coach.
You don’t need to do anything to uphold your designation. Once you’ve earned it by completing the course and meeting the graduation requirements, your designation is yours to keep without the need for renewal or additional actions.
Yes! Both the Red Team Coaching and Red Team Coaching Bronze Certification courses are accredited by the International Coaching Federation (ICF) with a Continuing Coach Education (CCE) accreditation.
Completing Red Team Coaching will get you a 23 Continuing Coach Education (CCE) Units – broken into 17.5 of Core Competency (CC) and 5.5 of Resource Development (RD) Units.
While Completing Red Team Coaching Bronze Certification will get you a 32.5 Continuing Coach Education (CCE) Units – broken into 20.5 of Core Competency (CC) and 12 of Resource Development (RD) Units.
CCE Units can be used towards renewing one of ICF’s individual credentials – ACC, PCC or MCC. Please visit the ICF website to learn more about the individual accreditation process: coachingfederation.org/credentials-and-standards/renew-credential.
Units become eligible upon meeting the minimum graduation requirements.
Yes! The Red Team Coaching course is accredited by the Society for Human Resource Management (SHRM) getting you a 24.5 Professional Development Credits (PDCs).
Red Team Coaching Bronze Certification will get you additional 32.5 PDCs.
Credits become eligible upon meeting the minimum graduation requirements.
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