Red Team
Coaching
Coach your clients to be effective leaders by
harnessing the power of critical thinking.
5Modules
8hrs Live Module Sessions
6hrsPracticum Sessions
8Tools
23ICF CCE
Units
Critical thinking and problem solving are two of the most sought-after skills today, and corporations say they are among the hardest to find.
These days, too many leaders outsource their decision making. Rather than consult their own experience and employees, they hire expensive consultants to think for them – yet the answers they need almost always reside inside their own organizations.
Navigating our complex world represents a serious challenge for today’s leaders. To be successful, they must make good decisions quickly, and that requires effective critical thinking.
Now there is a way to help your clients challenge their assumptions, stress-test their strategies, and create resilient plans that are ready for whatever tomorrow brings.
INTRODUCING
Red Team
Coaching
with Bryce Hoffman
5Modules
8hrs Live Module Sessions
6hrs Practicum Sessions
8 Tools
23 ICF
CCE Units
Red Team Coaching is completely unlike any other coaching approach.
Red Team Coaching equips you with a systematic approach to help leaders make better decisions in complex environments. Originally developed by military and intelligence agencies and now adapted specifically for executive coaches, this methodology provides you with practical tools to enhance your coaching practice.
Refined through years of corporate application, these techniques enable you to guide your clients in strategic thinking, cultivating diverse perspectives, and implementing effective decision-making frameworks across their organizations.
Join Red Team Coaching to master these proven tools and become the coach leaders seek when they need to strengthen their critical thinking and strategic capabilities.
What you’ll gain through
Red Team Coaching
Expertise in critical thinking and a deep understanding of the threats to good decision making - so you can help clients identify and avoid them!
Strategies you can teach your clients to ensure every member of their team is heard in the decision-making process and all ideas are assessed objectively.
Mastery of a range of simple-yet-powerful techniques designed to help clients create resilient plans that are ready for whatever tomorrow brings.
Taught by
the Red Team Pioneer
Red Team Coaching will be delivered by
bestselling author and President of Red Team
Thinking, Bryce G. Hoffman.
Bryce Hoffman is a bestselling author, a top-rated leadership speaker, and an unconsultant – as well as the founder and president of Red Team Thinking. He was the first civilian to graduate from the U.S. Army’s Red Team Leader Course, and he is the author of both Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything and American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Bryce has lectured at the University of California's Haas School of Business, the National University of Singapore, and the U.S. Army War College.
As a Red Team Coach,
you’ll be equipped to help
your clients:
Interactive Learning
Format: Practice &
Demonstration Sessions
Practice each technique through structured practicums:
Watch expert coaches demonstrate Red Team techniques in action:
“Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world.”
Alan Mulally
Retired president and CEO of Ford Motor Company
and President of Boeing Commercial Airplanes
Who should participate in
Red Team Coaching?
Red Team Coaching is for coaches who:
Modules Overview:
This course includes five Live Module sessions, combining theory and coaching demonstrations, focused on eight different tools, four facilitated 1.5-hour Practicum sessions for implementation, and two 1-hour Office Hours for clarity on approaches and methodology.
Red Team Coaching Boot Camp
This session will discuss the origins of Red Team Thinking®️, the science and psychology behind this revolutionary methodology, and how coaches can use it to help their clients lead more effectively, make better decisions, and better navigate their complex world. In addition, coaches will learn two RTT techniques that they can start using right away to help their clients lead more productive meetings and make better strategic decisions.
Learning Outcomes:
Module 2
Overcoming Cognitive Biases & Groupthink
Overcoming Cognitive Biases & Groupthink
In this session, we’ll dive deeper into the cognitive biases and heuristics that skew our thinking in ways we are not aware of, discuss how these biases impact our decision making, and talk about how to overcome them. We will also discuss groupthink, satisficing and other impediments to good decision making in organizations. In the final part of the session coaches will witness a demo on how to use the tool in an individual coach-client setting, showing them how to introduce the tool to the client and navigate the conversation.
Learning Outcomes:
Session Description:
In this practicum, coaches will play Bias Bingo™ to deepen their understanding of cognitive biases, hone their identification skills and role-play working with their clients to make them aware of cognitive biases in their own thinking.
Learning Outcomes:
Tools:
How to Stress-test Assumptions
Session Description:
In the Q&A portion of the session, coaches will get a chance to clarify anything still unclear from the course. In the content part of the session, coaches will learn about the difference between facts and assumptions, and gain an understanding of how weak assumptions can undermine plans and strategies. They will learn how to identify stated and unstated assumptions, how to rank assumptions based on the risk they pose to the strategy or plan, and finally a powerful red teaming technique for identifying and challenging assumptions. Besides the Assumptions Challenge tool, coaches will also learn the Triple-filter method used for prioritizing red teaming analysis. The demonstration part will bring forward another highly experienced coach, trained in using the RTT tools, to demonstrate the applicability and integration of the tools into an individual coaching session.
Learning Outcomes:
Learning Outcomes:
Tools:
Learning Outcomes:
Module 4
Helping Clients Solve the Right Problem
Helping Clients Solve the Right Problem
Session Description:
In this session, you will learn about the need to understand problems before trying to solve them, how to help your clients do that, and the Cynefin Framework – a powerful model for understanding the nature of problems and how to solve them.
Learning Outcomes:
Session Description:
In this practicum, you will practice using Problem Restatement and using the Cynefin Framework.
Learning Outcomes:
Tools:
Module 5
Contemplating Failure to Ensure Success
Contemplating Failure to Ensure Success
In this session, you will learn why plans fail and how to use a tool called the Pre-Mortem Analysis to help clients identify potential causes of failure before they happen so that they can ensure their plans succeed.
Learning Outcomes:
Session Description:
In this session, you will be given a sample scenario involving a hypothetical client and practice using Pre-Mortem Analysis to help that client figure out potential pitfalls and avoid them.
Learning Outcomes:
Tools:
Learning Outcomes:
“Red Teaming is a vital way for leaders to get the honest answers and alternative perspectives they need to plan better, and make their strategies succeed.”
Marshall Goldsmith
Ranked #1 Executive Coach in the World
and New York Times #1 Bestseller
Here’s What Coaches
Are Saying
This course definitely equipped me with the Swiss army knife that was missing in my coaching toolkit, and will add tremendous value to my coaching engagements!
Aparna Arvind
Executive Coach and Leadership Consultant
Using these tools, I've seen breakthrough discoveries and insights with my clients that have led to an unexpected but profound difference in their actions.
Louise Taylor Green
Coach & Former CEO of HRPA
What I love is the way Bryce coached us while we're doing practice sessions. They were very compassionate with our mistakes and they make it easy for us to contribute, to speak up, and not be concerned with whatever we are saying - is right or wrong.
Theodosia Southern
Executive Coach for the Center for Executive Leadership
Red Team Coaching
Pricing
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ore than 90% of attendees said they would recommend the Red Team Coaching course to a friend. We are confident that you will receive outstanding value too. That’s why we offer a 7-day Money-Back Guarantee, starting from the beginning of the Red Team course with the Kickstart Module on January 8th.
SUPER EARLY BIRD PRICE ENDS
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If your question isn’t answered in the list below, please feel free to email us at support@coaching.com
Red Team Coaching is a foundational course that equips coaches with a dynamic set of tools rooted in methodologies from military and intelligence agencies, refined for the boardroom. These tools enhance clients’ critical thinking, decision-making, and leadership skills. The techniques taught in Red Team Coaching encourage distributed decision-making, foster diversity of thought, and help clients uncover unseen threats and opportunities within their businesses.
This course is ideal for coaches who:
Red Team Coaching runs from January 8 to March 4, 2025, and the schedule is available here.
Red Team Coaching stands out by employing military-grade, intelligence-based techniques proven in the commercial world. Coaches gain tools that help clients challenge assumptions, make unbiased decisions, and see diverse perspectives.
Each tool is:
Yes, all Module and Q&A sessions are recorded and available within 48 hours, accessible in the Learning Center. Practicum sessions, however, are not recorded.
Expect to invest 4-5 hours per week in Red Team Coaching, totaling 23 hours across 8 weeks. These sessions include content, practicums, and Q&A sessions, making it ideal for coaches seeking comprehensive skill development.
In Practicum sessions, you’ll apply tools learned in weekly modules, practice coaching, and receive peer feedback in small learning groups, fostering a community of support and learning.
To graduate and earn the Red Team Coaching Practitioner designation, you must:
Graduates of Red Team Coaching will receive the Red Team Coaching Practitioner title.
You don’t need to do anything to uphold your designation. Once you’ve earned it by completing the course and meeting the graduation requirements, your designation is yours to keep without the need for renewal or additional actions.
Yes, Red Team Coaching is accredited by the International Coaching Federation (ICF), awarding 23 Continuing Coach Education (CCE) units for Red Team Coaching.
Yes! The Red Team Coaching course is accredited by the Society for Human Resource Management (SHRM), you will recieve 24.5 Professional Development Credits (PDCs).
Credits become eligible upon meeting the minimum graduation requirements.
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