As the author of Selling with Noble Purpose, Lisa Earle McLeod is the originating researcher and thought leader in the purpose space. Her work has proven that having a Noble Purpose – bigger than money – is the differentiator between mediocre and exceptional performance. Her research revealed that people who sell with Noble Purpose – who truly want to make a difference to their clients – outsell people who focus on their own revenue goals.

She’s translated this knowledge to hundreds of coaches and social entrepreneurs, helping them scale their expertise and win more clients while maintaining their own authenticity. Global Guru’s named her as one of the top 3 Sales Experts in the world because of the contribution she’s made to elevating the sales profession.

She has authored five books (including a collection of humor essays) and contributes regularly to the Harvard Business Review. She’s passionate about helping people create money and meaning at the same time. As she says, “People want to make money. They also want to make a difference. Profit and purpose are connected, you can have both.”

McLeod openly tells the story of how she grew her seven-figure practice when she was broke, coming out of a bankruptcy, saying, “If I can do, so can anyone else.”