Lori Shook is a pioneer in the coaching world: she jumped into the budding field of coaching in the mid-1990s, earned the designation of Master Certified Coach by 2001, and has been coaching leaders and training coaches for over 20 years.

Lori was a driving force for the expansion of coaching around the world as she helped implement coaching across North America, throughout Europe, the Middle East and Africa (EMEA), and into corporations.

She significantly contributed to the creation of quality, scalable programs and training excellence for three different coach training schools: The Coaches Training Institute (CTI), Performance Consultants International (PCI), and CRR Global – the provider of ORSC™ systems coaching. She has also served as the Director of Training for CoachWise in Poland. She has worked alongside pioneers in the coaching world, including Laura Whitworth, Tim Gallwey, and Sir John Whitmore.

Lori is a master of programme design and delivery. While her design abilities are highly appreciated, her talent for training coaches is even more highly prized: she combines a pragmatic approach to personal development with a deep knowledge of how and why coaching skills are effective.

Her depth of understanding, along with her sense of lightness and ease, enables her to provide coaches with uplifting, fun, and transformative learning experiences.

Lori is passionate about developing both new and experienced coaches, supporting them to do their own personal development work and stay committed to the transformative aspect of coaching. She says, “as coaches, we need to keep ourselves fresh and awake so that we can serve our clients well”. To this end, Lori has contributed to numerous coaching communities where she has provided personal development opportunities through workshops and free webinars. 

Consistent with her applied science degrees and experiences, Lori found it natural to apply neuroscience to the world of coaching and personal development and was one of the first to integrate neuroscience into coach training and leadership development training.  

She supports coaches to include aspects of neuroscience in their coaching and equips them with the skills and tools that help them take their clients – especially more analytical clients – on transformational journeys.