Biography

I am a brand story architect who believes our brand stories become our business strategies. I help businesses and their employees use tools, strategies, and hybrid work models which enable collaboration and co-creation with the customers they serve.

Using Narrative for Personal Brand & Business Development

Coaching.com Summit -  icons calendar reg 2023-03-30T17:00:00-04:00 2023-04-04T03:00:00-04:00 Thursday, 30th Mar 2023 5:00 pm EDT (90 min)
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Arthur Jones

  • Brand Story Architect and Business Strategist
Biography
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Understanding ourselves is the first step towards understanding others. Employing a biographical approach to brand building helps to reconnect with the origins of our character and values, revealing valuable lessons.

In this session, you’ll discover how you can help your clients refocus their brand to become more authentic leaders. You’ll learn how life experiences shape and support self-awareness and identity, as well as how you can help them improve employee engagement and reduce workplace burnout.

  1. Understanding how life experiences shape and support the self-awareness and identity of the leader.
  2. Throughout human history, philosophers have implored us to “Know Thyself.” At the end of this session, you will know yourself better and gain a new lens to understand the intentions and beliefs of others.
  3. Your life story or narrative is a lens to view capabilities, strengths, and resources supporting leadership development.

 

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