Biography

Leaving behind a successful I.T. career after 22 years, Peter has been coaching and training coaches for the past 20+ years. He is one of the world’s leading pioneers in the science of neuro-axiology (mind-brain science + value science) and author of the definitive book on the science, Answering the Central Question (2010). 

He is the co-founder and president of Axiogenics, LLC. The company trains and certifies professional practitioners worldwide in the use of the company’s game-changing tools, methods, and materials including the VQ Profile® Assessment, the Valuegenic Self-Leadership Development Program, and their C-Suite focused leadership solutions. This is Peter’s third year as a top-rated WBECS Presenter known for delivering high-value, power-packed content.

Peter is also a U.S. Navy Submarine veteran and lives near Philadelphia, PA. He and his wife, Pam, share the joys of having 5 kids, 3 grandkids, 2 dogs, 3 cats, and an ever-changing number of chickens and honeybee hives. In addition to his love of people, pets, and professional pursuits, his extra-curricular activities include gigging with his band (percussion and vocals), DIY home projects, traveling, cooking, reading, writing, woodworking, sailing, and scuba diving.

Applied Neuro-Axiology: How Generating WANT-Power Beats the Need for Will-Power

Coaching.com Summit -  icons calendar reg 2023-06-08T13:00:00-04:00 2023-06-12T23:30:00-04:00 Thursday, 8th Jun 2023 1:00 pm EDT (45 min)
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Peter Demarest

  • World-leading Expert on the Science of Neuro-Axiology
Biography
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Do your clients lack the willpower to resist sabotaging impulses? Do they struggle to consistently power through their commitments? NEWSFLASH! WILLpower is overrated. WANTpower wins.

Acquire insights, tools, and practices based in neuro-axiological science that will help your clients generate and sustain greater WANTPower. Empower clients to achieve meaningful and lasting successes with less stress and effort. Increase the value of your coaching and the fun you have doing it. Isn’t that something YOU want?

  1. What WANTPower is and why it beats WILLPower.
  2. The neuro-axiological (mind-value) principles involved in WANTPower motivation.
  3. Specific coaching practices and teachings that empower the client to generate genuine and sustainable WANTPower, so they don’t need WILLPower to do what needs to be done.

Backstage Pass Session: Deep Dive Into The Cycle of Obligation

Coaching.com Summit -  icons calendar reg 2023-06-08T14:00:00-04:00 2023-06-12T23:30:00-04:00 Thursday, 8th Jun 2023 2:00 pm EDT (30 min)
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Peter Demarest

  • World-leading Expert on the Science of Neuro-Axiology
Biography
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In this Backstage Session, we’ll take a deeper dive into OBLIGATION as a common destroyer of motivation, engagement, productivity, and even relationships. Through Q&A we’ll explore how value inquiry and WANTPower can help clients escape and avoid pitfalls of the Cycle of Obligation.

Neuro-Axiology for the C-Suite Coach – Expanding Your Influence Organization-Wide

Coaching.com Summit -  icons calendar reg 2023-09-21T17:00:00-04:00 2023-09-26T03:00:00-04:00 Thursday, 21st Sep 2023 5:00 pm EDT (90 min)
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Peter Demarest

  • World-leading Expert on the Science of Neuro-Axiology
Biography
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The science of neuro-axiology is a proven game-changer for valuegenic organizational transformation. With neuro-axiology as the foundation, a commercial construction company achieved 99% employee engagement, reduced turnover by 20%, doubled revenues, and was recognized as a best place to work – all during the pandemic.
Gain a proven roadmap to empower C-Suite clients to cultivate breakthrough organizational culture and performance improvements. Expand your influence and revenue potential. Not yet a C-Suite coach? This session will help!

  1. Understand the power of science-backed principles to garner active c-suite leadership involvement and advocacy for valuegenic organizational culture change / improvement.
  2. Four Valuegenic Principles at the core of the neuro-axiological approach to organizational transformation.
  3. At least five simple practices that turn Valuegenic Principles into sustainable breakthrough results.
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