Nir Eyal

Nir Eyal, a former Lecturer in Marketing at Stanford’s Graduate School of Business and a teacher at the Hasso Plattner Institute of Design, has authored two groundbreaking books. “Hooked” reveals how companies create engaging products, while “Indistractable” offers insights into overcoming distractions. Eyal’s work on “In-distractable” has garnered widespread acclaim, including the 2019 OWL Award and recognition as one of the best books in business and personal development by Amazon and Audible, respectively. His blog, NirAndFar.com, extends his insights to a broader audience, providing practical advice for harnessing technology’s benefits without falling prey to its distractions.