Jenny Fernandez is Executive Coach, Chief Marketing Officer, and Professor at Columbia Business School & NYU. She helps leaders and organizations position and communicate their brands to drive exponential growth by unlocking strategic resilience, team collaboration, and innovative thinking.
She is a member of Marshall Goldsmith 100 Coaches and has 20 years of experience leading, launching, and growing brands, from multi-million-dollar businesses within Mondelez, Kraft Foods, Merlin Entertainments, Loacker, and Accenture. She is Board Advisor at the American Marketing Association and Board Chair of award-winning non-profit Global Connections for Women Foundation.
She is a contributor to Harvard Business Review, Fast Company & Forbes and speak in engagements, and panels about leadership, marketing, and business growth. Her book “Zig-Zag to the Top – How to Master the Habits, Behaviors and Mindsets to Succeed” will be published in 2024.
This exciting Panel Discussion on the common challenges and future predictions of Business & Executive Coaching brings together four experts in the field (Peter Bregman, Jennifer Paylor, Jenny Fernandez & Jonathan Passmore) to discuss the current state and direction of coaching.
The panelists will share insights on the challenges faced by coaches and clients, including managing expectations, measuring success, and navigating cultural differences. They will also explore emerging trends and technologies that are transforming the coaching industry, such as virtual coaching, data analytics, and AI-powered tools.
Effective positioning means creating a distinct reputation and brand image with stakeholders and decision-makers. This should highlight the leader’s potential and brand promise, thereby ensuring that your client stands out to attract the needed sponsorship for advancement.
Explore the positioning framework needed to identify a leader’s brand promise so you can create the strategic roadmap required to deliver consistent messaging and action. The result? Career advancement.
Our team is available 24/7. You can either call us at +1 (415) 228-6857 or
email our support team at support@coaching.com.