In Partnership with Principles by Ray Dalio

Become Certified To
Coach Individuals and Teams
Using Personality Assessments

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Become Certified
As a PrinciplesYou Coach

Next Cohort starts on May 28th, 2025.

9.8/10 Rated Excellent by Coaches

8
Self-paced
Modules

7
LIVE
Practicums

4
Live
Sessions

33
ICF CCEUs

33
SHRM PDCs

Certification
On completion

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24 Sep
25 Sep
26 Sep

Do you find it challenging to help
your clients gain self-awareness
and understand others?

Many coaches struggle to effectively guide their clients in developing a deep understanding of themselves and those around them. Without a solid foundation in personality science, it can be difficult to provide the insights and tools needed to foster genuine self-awareness and interpersonal understanding.
The PrinciplesYou assessment and certification equips coaches with the knowledge and skills to unlock these critical insights for their clients. By leveraging the power of personality science, you'll be able to help your clients gain a clearer sense of their own strengths, blind spots, and growth opportunities, as well as better understand and communicate with the people in their lives.
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Become Certified
As a PrinciplesYou Coach

One certification to coach individuals and
teams using personality insights.

Become a Principles
Certified Coach

Earn the designation of PrinciplesYou Certified Coach

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Become a Principles Certified
Coach through this intensive &
interactive learning experience.

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9
Weeks
Through the 9 weeks, you will delve into the realm of personality science, equipping yourself with invaluable insights to elevate your individual and team coaching services.
8
Modules
Each module comprises bite-size self-study videos, integrated readings, knowledge checks, and practical application of PrinciplesYou insights, ensuring proficiency in interpreting and applying personality assessment results in coaching.
33h
Total
Experience a fully integrated learning journey that blends video lessons with live Practicum and Q&A sessions. Study at your own pace with engaging videos, demonstrations, readings, and tools, and attend live sessions all accessible in a custom member's area with lifetime access.
7 Practicum
Sessions
Facilitated by Certified PrinciplesYou Coaches, each session consists of interactive activities, giving you the opportunity to engage in intimate working groups to implement newly gained knowledge and confidently utilize it with clients.
3 Q&A
sessions
Engage directly with the CEO of Principles, Zack Wieder during three 1-hour Q&A sessions. Ask questions and get answers directly from the experts who created the course.
1 Training
Session
Hosted by Zack Wieder, you’ll gain a solid understanding of the core functionalities and features of the PrinciplesUs platform and how to effectively utilize it for team coaching sessions.
33 SHRM
PDCs
Claim up to 33 Professional Development Credits recognized by the Society for Human Resource Management.
33 ICF
CCE Units
Claim up to 33 Continuing Coach Education (CCE) Units recognized by the International Coaching Federation (ICF).
Team
Platform
Gain access to the PrinciplesUs Dashboard to manage team accounts, access the Coach Playbook, use the Demo Environment, and leverage sales and marketing materials.

Only 2 Cohorts Available in 2025

Next cohort starts on May 28th, 2025.

Limited Seats Available

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Course Schedule
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Course Schedule

Next cohort registration closes on May 23rd

Secure your SPOT today!
Why Principles Coach
Certification?
Learn how to extract, interpret, and enact PrinciplesYou personality insights into coaching individuals and use PrinciplesUs to engage teams.
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Master behavioral insights to prompt deep reflection and transformation in your coaching sessions.
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Learn to debrief PrinciplesYou assessment results and deliver impactful personality feedback that drives client growth.
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Identify client strengths and growth areas using archetypal and trait knowledge.
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Leverage assessment insights to enrich debrief conversations, form powerful coaching questions, and expand your coaching practice.
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Gain in-depth knowledge of the personality science and psychometric foundations behind the PrinciplesYou assessment to enhance your coaching toolkit.
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Learn ways to support clients in gaining self-awareness and stretching beyond their comfort zones.
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Transform teams for peak performance by leveraging the PrinciplesUs platform to optimize interactions and foster effective collaboration.
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Enhance self-awareness and team dynamics by equipping team members with detailed personality insights to strengthen cohesion and engagement.
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Unlock new revenue opportunities by discovering and capitalizing on the PrinciplesUs framework to expand your coaching services and business growth potential.
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Become Certified
As a PrinciplesYou Coach

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We designed PrinciplesYou to help you gain the self-awareness and other-awareness that are critical to making good decisions, getting things done, and turning a group of coworkers into a great team.
Dr. Adam Grant,
Organizational Psychologist, Author and Co-Creator
of the PrinciplesYou Assessment

Here’s What Clients
Are Saying

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“As a coach, I now have a powerful new tool that enhances my ability to help clients increase self-awareness and understand those around them. The PrinciplesYou certification deepens client insights and facilitates better working relationships. One client resolved a two-year conflict with a co-worker after gaining new perspective through the debrief process. He found this self-knowledge invaluable and wants to share it with everyone in his life. I highly recommend this certification to all coaches looking to add depth to their practice.”

Michael Knouse

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“I've integrated PrinciplesYou into my coaching sessions as an exceptional self-reflection tool. It provides clients with profound insights into how their traits influence their behavior and presence. While the assessment is comprehensive, the depth of insights is unparalleled. Many clients express surprise at the revelations, gaining a new understanding of themselves. Compared to other assessments, PrinciplesYou is both affordable and highly valuable. Its modern, science-based approach doesn't box people in, but rather provides awareness of how traits influence behavior. Personally, it helped me recognize the impact of free trait behavior on my professional adaptations.”

Matt Nelson

Join by February 14th and save 50%

CLAIM YOUR DISCOUNT

INTRODUCING

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Principles Coach
Certification

8
Self-paced
Modules

7
Facilitated LIVE
Practicums

4
Live
Sessions

33
ICF CCEUs

33
SHRM PDCs

Certification
On completion

OR

Immerse yourself in an engaging learning environment designed for small cohorts, where you can connect and practice with fellow coaches. This course offers a unique opportunity to develop a deep understanding of the highly regarded PrinciplesYou assessment and the personality science that underpins it.

Discover how to skillfully apply this knowledge within a coaching framework, enabling you to optimize outcomes for your clients and foster the growth and advancement of your own practice. By mastering the PrinciplesYou assessment, you'll be equipped with a powerful tool to help your clients achieve their goals and unlock their full potential.

OR
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Module Overview:

The Principles Coach Certification course consists of 8
self-paced Modules, 7 facilitated live Practicums, 3 live
Q&A sessions, and 1 live Training session.

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Module 1

Recorded

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PrinciplesYou Introduction - Background and Basic Techniques

In this module, you will learn:
The PrinciplesYou Assessment delves into the fundamentals of personality science and demonstrates its practical application. Coaches can elevate their practice by seamlessly integrating this assessment, leveraging the "personality mindset" to guide their coaching approach. What sets PrinciplesYou apart is its unique validity and credibility among assessments. Furthermore, understanding the foundations of interpreting PrinciplesYou results within a coaching context is essential for effective coaching.

SECURE YOUR SPOT
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Welcome to PrincipleYou Certification
4 min
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Introduction to Module 1
2 min
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Background of PrincipleYou
1 min
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Why We Built PrinciplesYou
2 min
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Self-Awareness and Career Success
6 min
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Sample Report: PrinciplesYou Assessment
15 min
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How to Interpret Results (Pt.1)
9 min
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How to Interpret Results (Pt.2)
7 min
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Stable Traits and Well-Being: Set Like Plaster?
10 min
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Module 1 Knowledge Check
15 min
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Module 1

LIVE

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Practicum

In this module, you will learn:

  • How to begin to reflect on your own results through the lens of personality science
  • How the initial self-debrief serves as an experiential foundation for applying PrinciplesYou results with clients
  • How to begin to interpret and share your own results with others
  • Begin practicing coaching application techniques that will bring the insights of PrinciplesYou to life for your clients.
SECURE YOUR SPOT
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Program Walkthrough Video
6 min
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Taking The PrinciplesYou Assessment
30 min
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Initial "Self-Debrief" Exercise
20 min
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Module 1 Practicum – Activities Guide
10 min
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Module 2

RECORDED

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PrinciplesYou Research Foundations and Design

In this module, you'll become more familiar with the scientific foundations and constructs of the PrinciplesYou Assessment:

  • You'll learn about the basics of personality science and how PrinciplesYou was developed with our expert research team.
  • We'll also explore what distinguishes the PrinciplesYou Assessment from other assessments you may have used in the past with coaching clients.
  • This module features a live Q&A expert session with Zack Wieder, CEO of Principles to deepen participant knowledge about the scientific foundations of the assessment and this informs related coachign application skills.
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Introduction to Module 2
2 min
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Modern Personality Theory Overview
3 min
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Developing the PrinciplesYou Assessment — Background Overview
7 min
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PrinciplesYou: The Science Behind the Assessment Overview
2 min
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The Science Behind the PrinciplesYou Assessment
25 min
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People, not Patterns: Using Personality Insight in Coaching
5 min
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Who Are You Really? The Puzzle of Personality
15 min
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Module 2 Knowledge Check
15 min
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Module 2

LIVE

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Q&A Session

In this module, you will learn:

  • More about the scientific foundations of the PrinciplesYou assessment and how this informs related coaching application skills through a live Q&A expert session with Zack Wieder, CEO
  • How PrinciplesYou is interesting and different from other assessments you may use in your coaching practice;
  • Co-learning insights from questions posed by coaching colleagues from every cohort;
  • Common questions and their answers at this point in the course
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Module 3

RECORDED

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Archetypes, Trait Landscape and Interpretation

This module builds on everything learned so far and will give coaches:

  • A deeper understanding of the assessment constructs themselves, including the PrinciplesYou archetypes, traits, and facets.
  • The opportunity to explore the key behaviors associated with each trait.
  • An introduction to the PrinciplesYou Archetype Archipelago, to learn the archetype landscape and important distinctions between archetype and archetype groups.
  • Knowledge and skills for interpreting a client’s report in context.
SECURE YOUR SPOT
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Introduction to Module 3
3 min
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Archetypes + Archetype Archipelago Part 1
6 min
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Archetypes + Archetype Archipelago Part 2
1 min
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Archetype Overview
16 min
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Inferring Archetype Names from Trait Patterns
2 min
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Interpretation Scavenger Hunt: Introduction to the Case Study
3 min
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Interpretation Case Study: Archetype Questions
10 min
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Interpretation Case Study: Jane the Planner Report
10 min
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Tips with Archetypes
2 min
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Traits & Facets Overview
6 min
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Trait Patterns Guide
22 min
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PrinciplesYou Assessment: Report Orientations Overview
2 min
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Interpretation Case Study: Cognitive, Interpersonal, Motivational Traits Questions
30 min
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Tips with Traits
1 min
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Free Traits Introduction
2 min
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Module 3 Knowledge Check
15 min
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Module 3

LIVE

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Practicum

In this module, you will learn:

  • How to interpret a client's report in context via case study discussions
  • How to form powerful coaching questions based on the assessment results and a case study including client’s goals and challenges
  • Coaching techniques for exploring free trait behaviors, first through self-reflection and then in pair exercise coaching practice.
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Free Traits Self-Reflection Exercise
10 min
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Module 3 Practicum – Activities Guide
10 min
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Module 4

RECORDED

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Science Meets Skill - Using Personality Insight in Coaching

In this session, we will discuss debriefing technique and how to use it in analyzing traits and archetypes:

  • Introduction to PrinciplesYou Debrief Framework.
  • Begin learning how to use the PrinciplesYou Debrief Framework in Practice, including making the introduction of the tool to coaching clients.
  • Enhance interpretation of traits and archetypes through practice with PrinciplesYou Debrief Framework.
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Introduction to Module 4
1 min
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Case Study Interpretation Overview
7 min
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Interpretation Case Study: Jane & Marsha Questions
15 min
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Interpretation Case Study: Marsha “The Shaper” Report
8 min
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More Advanced Interpretation: Trait Combinations
1 min
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Trait Pattern Combinations – Overview
8 min
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The Science of Personality
15 min
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Introduction to the Debrief Model
3 min
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Debrief Framework – Tips & Guidance
20 min
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Debrief Introduction Exercise
20 min
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Module 4 Knowledge Check
15 min
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Module 4

LIVE

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Practicum

In this module, you will learn:

  • How to share the basics of personality science in order to maximize potential for client self-awareness and growth;
  • How to present key conceptual, scientific, and structural foundations of the assessment report and explain differences compared to other assessments;
  • Guidelines and techniques outlined in the Debrief Framework.
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Module 4 Practicum – Activities Guide
10 min
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Module 5

RECORDED

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Bringing it All Together - The PrinciplesYou Debrief

In this session, we’ll gain a deep understanding of the debriefing technique:

  • Integrate the art and science of guiding deep coaching. conversations generated by the PrinciplesYou assessment, online resources, and the debrief.
  • Deepen understanding of how to apply the principles You Debrief framework by preparing for, then leading and observing a debrief conversation.
  • Summary recap of key learning from Modules 1-4 in preparation to conduct Debrief with people outside of the program.
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Introduction to Module 5
3 min
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Debrief Preparation Exercise
2 min
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Debrief Session Demonstration
36 min
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Module 5 Knowledge Check
15 min
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Module 5

LIVE

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Practicum

In this module, you will learn:

  • Preparing for, conducting, experiencing, and offering feedback in live debrief coaching sessions with coaching colleagues;
  • Initial reflective prompts to use with clients;
  • More advanced coaching techniques for debriefing clients on the PrinciplesYou report and creating a strong foundation for the ongoing coaching relationship applying personality research insights in context.
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Module 5 Practicum – Activities Guide
10 min
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Module 5

RECORDED

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External Practice Debrief

In this module, you will learn:

  • Preparing for, conducting, experiencing, and offering feedback in live debrief coaching sessions with coaching colleagues;
  • Initial reflective prompts to use with clients;
  • More advanced coaching techniques for debriefing clients on the PrinciplesYou report and creating a strong foundation for the ongoing coaching relationship applying personality research insights in context.
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Preparing for Your Two External Debrief Sessions
2 min
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Debrief Practice Instructions
2 min
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Debrief Feedback Form – Client #1
4 min
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Debrief Feedback Form – Client #2
4 min
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Debrief Self-Reflection Exercise
35 min
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Module 6

RECORDED

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Integration: Mastering Art and Science of PrinciplesYou through Application

Reflection and guidance on learnings from debrief experience; how to use the debrief to grow your business:

  • Learn from your experience through self-reflection as well as conversations with fellow coaches after conducting two PrinciplesYou Assessment debrief sessions.
  • Consolidate and share everything you've learned—from conceptual foundations to coaching applications—ask questions, and get support from your colleagues, facilitators, and the Principles CEO Zack Wieder.
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Introduction to Module 6
2 min
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Module 6

LIVE

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Practicum

In this module, you will learn:

  • Comparing, contrasting, and exploring different debrief experiences (your own and those of your colleagues) to integrate co-learning throughout this course;
  • Tips and resources for optimizing the initial debrief in general, as well as tailoring your debrief approach to different individuals in unique contexts;
  • Introduction to PrinciplesUs, a powerful tool for team coaching.
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Module 6 Practicum – Activities Guide
10 min
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Module 6

LIVE

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Q&A Session

In this module, you will learn:

  • Co-learning based on comparing, contrasting, and exploring different debrief experiences (your own and those of your colleagues) to integrate experiential learning throughout this course
  • Final and common questions and their answers at this point in the course
  • More about areas in question to you and your peers
  • How PrinciplesUs can build on your PrinciplesYou learning foundations and could be a powerful tool for team coaching.
  • What the future holds for you as a PrinciplesYou Certified Coach.
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Module 7

LIVE

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PrinciplesUs Foundations

In this section, you will:

  • Understand the foundational principles of PrinciplesUs.
  • Integrate core PrinciplesUs features for effective team coaching.
  • Utilize personality data for impactful team interventions.
  • Gain practical insights through hands-on team scenario exercises.
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PrinciplesUs Logging in Instructions
10 min
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Individual Case Study
15 min
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Session Recording
120 min
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Module 7

LIVE

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Practicum

In this module, you will learn:

  • Learn how to apply the personality concepts effectively in team coaching.
  • Interpret personality results for improved team dynamics.
  • Engage in real-world team exercises for practical application.
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Team Dynamics
15 min
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Module 8 Practicum – Activities Guide
10 min
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Module 8

LIVE

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Practicum

In this module, you will learn:

  • Learn to set up workshops tailored for different teams.
  • Engage in practical exercises to apply learned concepts.
  • Gain expertise in using the PrinciplesUs Coaching Dashboard for effective session management.
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Module 9 Practicum – Activities Guide
10 min
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PrinciplesUs Team Workshop Overview
40 min
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PrinciplesUs Team Workshop Slides
15 min
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Coach Playbook v.1
25 min
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Module 8

LIVE

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PrinciplesUs Enablement

In this section, you will:

  • Get answers to your questions about PrinciplesUs platform and features:
  • Get answers to content, available materials, and technology.
  • Get further information about partnership models as they relate to PrinciplesUs
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Demo Video of the Coaching Dashboard
6 min
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Session Recording
60 min
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Final

RECORDED

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Final Assessment

In this section, you will:

  • Get access to the Final Assessment. It consists of a series of questions from all Modules to test your knowledge and understanding.
  • The inner workings of the PrinciplesYou Marketplace and client debrief booking process.
  • Understand the commission structure for debriefs and post-debrief extensions.
  • Navigate the Coaching.com platform to view assessments, conduct debriefs, and guide new clients.
  • Step into your clients’ shoes and grasp their experience within the platform.
  • Master the art of upselling, turning debrief sessions into extended coaching packages.
  • Leverage provided scripts and emails for a smooth upselling process.
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Course Closing
1 min
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Final Assessment
45 min

Exclusive PrinciplesYou
Certification Directory

Join by February 14th and save 50%

CLAIM YOUR DISCOUNT
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Register today and get instant access to course materials you can use in your coaching sessions immediately.

Only 3 Cohorts Available in 2025

Secure your spot today!

Next cohort starts on May 28th, 2025.

Limited Seats Available

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Coaching.com - icons calendar.svgCourse Schedule

  • The Principles Coach Certification course will equip you with the tools and insights needed to unlock your clients' full potential and drive transformative results.

    The following coaches would benefit most from this certification:

    • Executive Coaches
    • Internal Coaches
    • External Coaches
    • Business Coaches
    • Team Coaches
    • Organizational Development Specialists
    • Career Coaches
    • Corporate Trainers
    • L&P Professionals
    • Consultants
    • HR Professionals
    • Team Leaders and Managers
    Secure your spot today!
  • Principles Coach Certification Pricing

    swipe to view options

      Overview

      HIDESHOW DETAILS
      • Number of Modules
      • Self-paced Learning Hours
      • LIVE Q&A Sessions
        Hosted by Zack Wieder
      • LIVE Practicums
        Facilitated by Certified PrinciplesYou Coaches
      • ICF CCE Units
        (1 CCE per learning hour)
      • SHRM PDCs
        (1 PDC per learning hour)
      • Membership Area with:
        • Exercises
        • Guides
        • Knowledge Checks
        • Readings
        • Transcripts
      • Exclusive Coach Community
      • Sales scripts for extending initial Assessment Debrief with clients into more coaching sessions
      • PrinciplesUs Platform Access
      • Pre-Requisite for PrinciplesUs Team Coaching Certification
      • $XXX
        Regular Price
      • $XXX Regular Early Bird Price
      • $XXX Super Early Bird Price
        6 payments
      • $XXX
        Regular Price
      • $XXX Regular Early Bird Price
      • $XXXSuper Early Bird Price
        6 payments
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      • star
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      Principles Coach Certification

      HIDESHOW DETAILS
      • 8 Modules
      • 14 hours
      • 6 Hours
      • 13 hours
      • 33 Units
        (24 CC + 9 RD)
      • 33
      • $3,194
        Regular Price
      • $1,597 Pay in Full
      Add to Cart
      • $694/mo
        Regular Price
      • $347/mo 5 Payments
      Add to Cart

      Registration for the
      upcoming cohort ends in:

      Money Back Guarantee

      ore than 90% of our Principles Coach Certification attendees said they would recommend this certification to a friend. We are confident that you will receive outstanding value too. That is why we are willing to provide you with a Money-Back Guarantee. You have the option to request a full refund within 7 days from the date of purchase if you decide to discontinue the program for any reason.

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      Email us at or press the
      button below.
      support@coaching.com
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      Call us or send us
      a message
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      CHAT

      Frequently Asked Questions

      If your question isn’t answered in the list below, please feel free to email us at support@coaching.com

      1. What is the PrinciplesYou Assessment and how is it different from others?

      The PrinciplesYou Assessment was designed by a team of expert psychologists including Adam Grant in partnership with entrepreneur Ray Dalio of Bridgewater Associates. It’s rooted in the latest personality science and enriched with business acumen.

      Not only does it provide invaluable personality insights, but it also explains how these qualities connect with particular archetypes and manifest in everyday life.

      Coaches can use this comprehensive information and the PrinciplesYou Debrief Framework to design and execute corresponding coaching packages, making a greater impact by better understanding their clients, quicker. 

      One of the main principles of the course is the process of reflection and experimentation. So you’re constantly learning how to advance your skills and integrate your knowledge with clients along the way, rather than sticking with the model and training you’ve gotten and just doing that over and over again.

      PrinciplesYou is a co-learning experience and encourages to engage with curiosity! The experiential learning approach will expand your work even further, and this will support you in debriefing assessment takers to reflect productively on their results and how they play out in their work and lives.

      2. What is the course schedule?

      This comprehensive 9-module course spans over a 11-week period and employs a diverse range of effective learning techniques. The course includes LIVE practicums and Q&A sessions.

      The next available cohorts are:

      1. April 24, 2024 – June 27, 2024 [check schedule]
      3. How much time will I need to invest to be successful in the course?

      To get the greatest value, be prepared to invest between 25-28 hours to fully immerse yourself in the content and apply it to your work over the course of 11 weeks. 

       

      This is a combination of reviewing pre-work materials and content videos ahead of 90-180 minutes long practice sessions and follow-up knowledge quizzes to multiply the value.

      4. Who will be hosting these sessions?

      The sessions will be hosted by Zack Wieder, Principles’ Chief Experience Officer, and Denise Clegg, an experienced executive leader, trainer, and coach. They developed this unique Certification course to teach you how to facilitate debrief sessions for the PrinciplesYou assessments with individuals through a combination of theory-based and experiential sessions.

      5. What is the ROI I can expect from this course?

      The course has been designed to teach coaches how to facilitate assessment debrief sessions for PrinciplesYou assessment takers, and optimize your online presence on Coaching.com’s Principles Marketplace – directory of PrinciplesYou Certified Coaches. 

       

      There are currently 2 million PrinciplesYou assessment takers to date and 30,000 new users complete the assessment each month.  Upon completion, all PrinciplesYou assessment takers are directed to the Principles Marketplace, for a paid debrief session.

      6. I’m already certified in an assessment or have other training, how will this course help me?

      Regardless of your previous experience, completing a PrinciplesYou Certification will open doors for you to debrief previous and new assessment takers by ensuring your profile is listed on the Coaching.com Principles Marketplace. There are currently 2 million PrinciplesYou assessment takers to date and 30,000 new users a month yet to engage in a paid discovery session with a Certified PrinciplesYou Coach.

      7. I am a novice/new coach will this course work for me?

      We place a premium on attracting experienced coaches in order to keep the course’s standard high. Therefore, this course would be for a person who has had at least 3 years of coaching experience and has had experience in working with others assessments.

      8. Is this course for external or internal coaches?

      Both! Whether you’re working with corporate clients or leading teams within a company, you will benefit from being trained to thoughtfully and accurately “debrief” individual assessment results and help them incorporate personality insight and feedback in a way that enhances them and helps them expand their practice. 

      9. Can the course be used for team coaching?

      “Yes, the course can be used for team coaching. The Principles Coach Certification program not only equips professionals to conduct individual debrief sessions on the PrinciplesYou assessment but also enables them to extend their expertise to team coaching engagements.

      During Modules 8 & 9 you’ll go through the PrinciplesUs Enablement part which allows you to utilize the PrinciplesUs platform and leverage the PrinciplesYou assessment within team contexts, thus enhancing your ability to coach teams effectively.“

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