Neuroscience
of Coaching
Mastering the science behind coaching
and behavioral change
Module Overview:
6Modules
MonthlyLive Q&A
Sessions
ExclusiveCommunity
3Client-facing Tools
8ICF CCE Units
Neuroscience
of Coaching
Mastering the science behind coaching
and behavioral change
Module Overview:
6Modules
MonthlyLive Q&A
Sessions
ExclusiveCommunity
3Client-facing Tools
8ICF CCE Units
Coaching your clients to make lasting and meaningful changes can sometimes feel like trying to open a lock with the wrong key. You come so close to helping them achieve their most significant transformations, yet the door just won't open.
What if there was a proven science to increase your connection and ability to help your clients?
INTRODUCING
The Neuroscience of Coaching
Mastering the science behind coaching
and behavioral change with Ann Betz
Why Neuroscience?
You already know the impact of coaching, but do you know why it drives such powerful results? How much stronger would your coaching be if you understood the solid, scientific evidence behind the why and how it works?
It’s where the art of coaching meets the science of the brain. You can now base your coaching outcomes on concrete foundations. As a result, you'll be able to drive more predictable breakthroughs for the clients you serve.
Ann Betz, a top neuroscience expert, will help you combine the power of coaching and the science of the brain to help your clients make deeper, long-lasting changes.
"The Neuroscience of Coaching course has been a game-changer for my coaching practice. The blend of neuroscience and coaching techniques has given me a deeper understanding of my client's thought patterns and behaviors.
The practical tools and strategies I learned have empowered me to guide my clients towards real and lasting change. Thanks to this course, I've seen remarkable transformations in my clients, and my coaching practice has thrived like never before."
Jennifer Lee
Certified Leadership Coach
Build Your Core Competencies
In the Neuroscience of Coaching course, each module's content is expertly crafted to align with the International Coaching Federation (ICF) Core Competencies.
You will receive access to a concise, one-page document detailing the direct ties between the course’s content and ICF’s Core Competencies, as support for your credentialing path.
(2) Embodies a Coaching Mindset
Develops and maintains a mindset that is open, curious, flexible and client-centered.
(6) Listens Actively
Focuses on what the client is and is not saying to fully understand what is being communicated in the context of the client systems and to support client self-expression.
(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.
(1) Demonstrates Ethical Practice
Understands and consistently applies coaching ethics and standards of coaching.
(4) Cultivates Trust and Safety
Partners with the client to create a safe, supportive environment that allows the client to share freely. Maintains a relationship of mutual respect and trust.
(8) Facilitates Client Growth
Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.
(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.
(7) Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy.
(5) Maintains Presence
Is fully conscious and present with the client, employing a style that is open, flexible, grounded, and confident.
"I've been a coach for many years, but the Neuroscience Coaching course took my coaching to a whole new level. Ann Betz's expertise and live interactions made the concepts come alive. Understanding the brain's role in change has given me powerful insights into how to address the root causes of challenges. My clients now experience profound breakthroughs, and my credibility as a coach has soared. This course is worth every penny, and I highly recommend it to any coach seeking to make a significant impact."
Michael Johnson Leadership Coach
As a Neuroscience of
Coaching expert, you’ll learn how to:
Success Stories
“Realizing my mind predicts reactions, emotions, and behavior was illuminating. I've always anticipated others' responses, but now I see how this perception gap affects my actions. By developing emotional granularity and embracing the unexpected, I'll let situations unfold naturally. This insight will significantly improve my work with clients and their predictive minds.”
Career Transition Coach
“I recently had a Zoom session with a long-standing, typically head-focused client. Incorporating interoception and physical space techniques, I guided her to move to her garden, where she felt success would be best reflected. She requested splitting the session over two days to spend time writing reflections in her garden. The second session revealed a significant transformation in both the client and myself. This process was remarkably insightful.”
Career Transition Coach
Who should participate in
Neuroscience of Coaching?
Course Overview
The Neuroscience Coaching course offers a total of 6 modules, with a free first module, 3 coaching demos, 3 immediately applicable tools, and permanent access to both an exclusive community of like-minded peers, as well as live monthly Q&A sessions with Ann Betz.
In this module, you will experience a big-picture overview of the neuroscience of the coaching mindset and the fundamentals of the coaching skill set.
Key Learning Outcomes:
In this module, you will experience a big-picture overview of the neuroscience of the coaching mindset and the fundamentals of the coaching skill set.
Key Learning Outcomes:
Most coaching clients enter the relationship wanting change and growth, to be listened to and heard, and to “extend” their minds (whether they are conscious of this or not). In this session, we’ll explore the neuroscience of relationships and change.
Key Learning Outcomes:
Coaching Tool Practice Session
November 30th, 2023
11:00 AM ET and 6:00 PM ET
Externalization Coaching Tool
Introducing a powerful tool for those moments when clients feel stuck and uncertain about their next steps. This exercise encourages coaching clients to externalize and contemplate their challenges using objects unrelated to themselves. By shifting perspectives, it helps them gain clarity and articulate their desired path forward more effectively.
Elevate your expertise with the Coaching Tool Practice Sessions. Dive into the Coaching Demos to master the application of each module's unique tool. Organize a session with your clients or peers to practice this tool. These sessions are self-organized and mandatory.
In this module, you’ll discover the critical importance of having your client connect with their own personal relevance as part of the coaching process, and how exploring values and purpose are some of the best ways to do so. You’ll also see how this impacts the brain for both motivation and stress reduction. Plus how client values are related to their limitations and “saboteurs.”
Key Learning Outcomes:
In this module, you will explore the many ways to help your clients find new perspectives on challenging or difficult situations, why this is so important to the brain, and what aspects of neuroscience are activated when you do this.
Key Learning Outcomes:
Coaching Tool Practice Session
December 14th, 2023
11:00 AM ET
and 6:00 PM ET
Reducing Stress through Values Tool
When a client is grappling with stress or expressing feelings of overwhelm, this tool serves as a valuable ally. It also proves effective when a client enters coaching with scattered thoughts or a sense of disarray. After allowing the client to articulate the sources of their stress, this tool assists coaches in grounding the session in values and ethics, identifying which values should be honored within the context of their situation. Delving into personal values often leads to a reduction in stress chemicals within the body and brain, paving the way for the discovery of more innovative and effective solutions.
Elevate your expertise with the Coaching Tool Practice Sessions. Dive into the Coaching Demos to master the application of each module's unique tool. Organize a session with your clients or peers to practice this tool. These sessions are self-organized and mandatory.
In this module, you will explore the science of presence and mindfulness and their application to coaching. You’ll discover proven research on mindfulness and stress reduction, how presence and attention impact neuroplasticity, and how to apply mindfulness in coaching
Key Learning Outcomes:
In this module, participants will learn about the powerful concept of integration, what it is, why it matters to human effectiveness, how we do it in coaching, and how we can use it to improve client development. Additionally, we will explore the “Orchestra of the Brain” model as a replacement for the inaccurate “triune brain” view.
Key Learning Outcomes:
Coaching Tool Practice Session
January 11th, 2024
11:00 AM ET and 6:00 PM ET
Integration Coaching Tool
Introducing a powerful tool designed to settle and bring clients into the present moment. Perfect for those times when a client is uncertain about the direction of the session or feeling overwhelmed, it provides a grounding foundation. Moreover, this tool isn't limited to just the beginning of a coaching session; it can be seamlessly integrated at any point to foster clarity and focus. Beyond its immediate benefits, this tool facilitates the integration of three vital aspects of the client's being: Mind, Body, and Spirit (heart), creating a holistic approach to personal growth and development.
Elevate your expertise with the Coaching Tool Practice Sessions. Dive into the Coaching Demos to master the application of each module's unique tool. Organize a session with your clients or peers to practice this tool. These sessions are self-organized and mandatory.
Monthly Q&A Session
Monthly Q&A Session
Every second Tuesday or Thursday of the month is reserved for an exclusive Q&A session with Ann where you can ask questions and gain deeper insights into the module content, making each session interactive and tailored to your needs.
Best of all, you’ll have permanent access to these valuable sessions, ensuring you can revisit the wisdom shared at any time. Sessions are based on questions collected from the Community, ensuring that the topics covered are relevant and impactful for everyone.
The Neuroscience for Coaching
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ABOUT ANN BETZ
Ann Betz, CPCC, PCC, CNTC, is the co-founder of BEabove Leadership and an international speaker and trainer on the intersection of neuroscience, coaching, and human transformation. Ann served as the neuroscience consultant to The Coaches Training Institute (CTI) for many years and provides neuroscience, leadership, and coaching consulting to many other corporations and nonprofits, including the ICF.
