- Creates a safe environment in which people see themselves more clearly; the coach does this by listening, asking focused questions, reflecting back, challenging, and acknowledging the client
- Asks for more intentional thought, action, and behavior changes than the client would have asked of him or herself
- Clarifies goals and agreed-upon results
- Identifies gaps between where the client is and where the client needs or wants to be
- Helps the client develop a strong strategy and action plan to close the gap
- Understands and anticipates potential obstacles
- Guides the building of the structure, accountability, and support necessary to ensure sustained commitment